Japan’s Metaplanet Doubles Down on Bitcoin—Now Holds Over 17,000 BTC

Japan-based investment firm Metaplanet is making waves again—this time by boosting its Bitcoin reserves to 17,132 BTC, worth over $2 billion at current prices. The company revealed on July 28, 2025, that it had acquired an additional 780 BTC, as part of its ongoing crypto treasury strategy.

This marks the latest in a series of Bitcoin buys since the firm first adopted Bitcoin as a treasury reserve asset in April 2024. In less than 18 months, Metaplanet has aggressively acquired BTC, drawing comparisons to MicroStrategy’s accumulation strategy in the U.S. crypto market.

“This purchase demonstrates our commitment to the Bitcoin standard and our long-term view of digital assets as a hedge against macroeconomic uncertainty.”
— Metaplanet’s latest investor note

The company’s ongoing strategy has attracted attention across both Japanese financial media and international markets. Analysts see Metaplanet as a bellwether for wider institutional adoption of Bitcoin in Asia. Much like Michael Saylor’s MicroStrategy, Metaplanet is positioning itself as a Bitcoin-heavy firm, not just an investor.

Despite Bitcoin’s recent price volatility—dipping below $116,000 earlier in the week—the company continues to "buy the dip," believing that BTC offers unmatched long-term value in the face of inflation, weakening fiat, and global economic instability.

According to reports, Metaplanet’s BTC holdings are now among the largest of any public company in Asia, further solidifying Japan’s emerging role in global crypto adoption.

Why does it matter?

This buy reinforces the trend of corporate Bitcoin accumulation outside the U.S., especially in Asia where regulatory clarity is slowly improving. With traditional equities underperforming in several sectors, crypto—especially Bitcoin—is being viewed as a compelling treasury reserve option by a growing number of firms.

Looking ahead, if Bitcoin resumes its rally past $120K in the coming weeks, Metaplanet could see billions in unrealized gains—a move that might pressure other publicly traded firms in Japan and Asia to follow suit.

Stay tuned to CoinCROWD for more real-time crypto treasury updates.