Have you ever thought about attending a virtual event in the metaverse and changing your outfit to the newest digital fashion or putting on a different set of virtual clothes with an NFT in your favorite game?

It may formally be termed science fiction; however, crypto in fashion is the present day, and the waves are taking it over. We will focus on the latest happenings and how this thesis is fascinating to everyone.

Current Fashion Trends in the Crypto Space

1) The Metaverse Takes Fashion to the Next Level

Fashion in the metaverse. Source: IdeaUsher

One might ask, “What is a metaverse, and why do I need it?” It is better to draw an analogy with a huge virtual world where everything is possible, even clothing. This pandemic has fueled our obsession with these digitally constructed worlds. People can buy land, buildings, and even avatars and dress them up, all utilizing foreign currencies such as cryptocurrency.

In June, for example, it was formally reported that Decentraland, an exceedingly popular metaverse, enabled users to design and trade their clothes. Hiroto Kai, a digital artist, jumped on this trend by designing Japanese-inspired kimonos.

He sold each for around $140 and raked in $15,000 to $20,000 in just three weeks. Imagine trading in a year’s worth of earnings for a few weeks of digital design work! Hiroto’s success story shows that crypto in fashion isn’t just a quirky trend—it’s a lucrative new frontier.

Diana Vreeland once said, “Fashion is part of the daily air, and it changes constantly, with all the events. You can even see the approaching revolution in clothes. “In clothes, of course, you can see and touch everything.” This quote best shows the changing forever nature of fashion.

2) NFT Wearables: The Future of Online Shopping

NFT wearables. Source: IdeaUsher

“Your avatar is you,” explains Imani McEwan, a fashion model beholden to NFTs from Miami whose design they revolutionized with 10,000 hours of their work. McEwan spent up to $16,000 on 70 NFT wearables, including a Bitcoin-themed sweater as his first purchase. This might sound extravagant, but it’s part of a growing trend.

In Decentraland alone, NFT wearables saw sales soar to approximately Rs5 crore in just the first half of 2021, doubling from the previous year.

Shopping for virtual fashion is not just a novel experience; it’s becoming an immersive adventure.

Julia Schwartz, a director of a virtual real estate investment firm, believes that virtual shopping offers a richer brand experience than traditional online stores. “Instead of scrolling through a feed, you’re exploring a virtual space,” she explains.

It’s like stepping into a store in a digital universe where you can shop for yourself and your avatar. Gianni Versace once remarked, “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by how you dress and live.” This idea resonates deeply with the concept of NFT wearables—where you control your digital style.

3) Can NFT Fashion Replace Fast Fashion?

Fast Fashion. Source: Pixabay

As stakeholders in the fashion space search for alternatives to fast fashion for their wares, NFT wearables rather interestingly come into play. Paula Sello and Alissa Aulbekova, co-founders of a start-up that moves virtual clothes, argue that such will eliminate the need to buy clothes that are only posted on social media.

Customers can create digital outfits tailored to their avatars, reducing the need for physical garments that might never be worn. While virtual fashion doesn’t replace the physical wardrobe, it offers a more sustainable option for fashion enthusiasts looking to update their styles without contributing to fast fashion’s environmental toll.

4) Big Fashion Brands Dive into the Crypto Trend

The major actors in fashion also seem to be caught up by this trend, and the jumps happen. Most fashion enterprises have now actively started allocating resources and finances towards NFTs and metaverse activities targeting the youth generation that is aligned with technology.

DressX website.

DressX, a digital fashion platform, recently teamed up with an NFT trading platform to offer collectors and enthusiasts exclusive virtual wardrobes.

Augmented reality artist Ansh Kumar sees this as a breakthrough. “Digital art and NFTs are no longer just something you post online. “It’s a part of everything they do now,” he observes. The introduction of NFT wearables is creating an opportunity for huge fashion brands to create engaging digital content for their fans.

As Karl Lagerfeld once said so easily: “One can never be too over- or underdressed in a Little Black Dress.” These age-old fundamentals have found new applications in the online world – where even virtual clothing can play an important role.

Why This Matters?

For people who are driving the demand for both digital innovation and unique fashion, the rise of crypto in fashion isn’t just exciting—it’s revolutionary. With the blend of gaming, virtual worlds, and digital wearables, you’re not just investing in fashion; you’re investing in a new way of self-expression and status in the digital age.

As this trend continues to grow, expect to see more brands and creators dive into the crypto in the fashion space. Whether you’re a gamer, an NFT collector, or just curious about the future of fashion, this is one trend that’s definitely worth watching.